Neuro
Challenge:Generate buzz around the Neuro Brand by implementing a multi-platform marketing program featuring interactive events and consumer sampling to engage consumers and expand the brand.
Strategy:
Placement of Brand Allure Street Teams in five boroughs of New York City every day for the six-month program. Additionally, Brand Allure placed brand ambassadors at on-premise celebrity events, fashion events, golf outings and on college campuses.
Results:
Brand Allure managed POS, product warehousing, event coordination, staff coordination, event production and street team activation.
"Rich Durik and his Brand Allure team went above and beyond expectations while working on local marketing initiatives for Neuro. They provided top-notch staff and were instrumental in the successful launch of the Neuro Brand in New York City." - Pete Santaniello - Regional Marketing Manager, Neuro Brands
