Lacoste
Challenge:Lacoste opened the Fifth Avenue Flagship Store in New York City on Fashion's Night Out. To generate awareness of the store opening and to create "buzz" on the streets of the city Brand Allure was contracted to help with a Street Team Solution for the luxury brand.
Strategy & Results:
To drive foot traffic and generate buzz around the store opening Brand Allure put together a one-day 72 person street team. Brand Allure divided the team into four groups with each group starting the walk at each of the four corners of Manhattan. The Street Teamers began their walk simultaneously walking from each corner toward the flagship store. Along the way they handed out discount coupons and invites to the Fashion's Night Out bash that was held later that same night.
