PepsiCo
Challenge:PepsiCo's trade show group was searching for a staffing vendor to provide trade show staff for a number of their product lines, including Pepsi-Cola, Gatorade, Tropicana, Quaker Oats and Frito Lay.
Strategy:
The ongoing placement of Brand Allure brand ambassadors at various PepsiCo product conferences nationwide.
Results:
Brand Allure had trained ambassadors 0n-call for PepsiCo. Brand Allure was able to create an ongoing flow of attention and representation to the products throughout the consumer interaction.
