Double Cross Vodka
Challenge:With a company motto "Betray the usual." it was only natural that Double Cross Vodka would eventually team up with Brand Allure for both on-premise and off-premise tastings. Double Cross worked with several agencies nationally and found themselves continuously searching for a company that would represent the brands rich tradition and superior quality. Double Cross partnered with Brand Allure and those expectations were finally met.
Strategy & Results:
Brand Allure customized ERF forms through their proprietary reporting system to capture bottle sales, consumers reached, gender breakdown, promotional feedback, overall product consensus, competitor information, account evaluation in order to target appropriate accounts and measure the programs overall effectiveness.
"Rich Durik and his Brand Allure team continue to handle our off-premise tastings and special event staffing. Additionally, we have called on their entertainment division to supply specialty talent. We have worked with just about every agency out there. It was not until working with Brand Allure that we recognized the extreme difference in service. Brand Allue created our tasting manual, handles staff training, placement and logistics. They created and manage post event recaps, reporting and ambassador evaluations. If you are looking for a partner rather than just another vendor I highly recommend Brand Allure."
